BlackRock Inc., the world’s largest asset manager, is preparing to list an exchange-traded product tied directly to Bitcoin in Europe, following on from the success of its $58 billion US ETF tracking the cryptocurrency.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

“Europe barely on leaderboard of spot bitcoin ETFs by size.. US spot ETFs only year old and have 91% (!) share of world…If BlackRock brings even some of the US Terrordome over there, should see success, although keep in mind Europeans much less into ‘hot sauce’ than US and certain Asian countries.”

BlackRock plans Bitcoin ETP launch in Europe, building on its US success as demand for digital assets grows amid regulatory clarity.

After the overwhelming success of its Bitcoin (CRYPTO: BTC) exchange-traded fund in the United States, BlackRock (NASDAQ:

BlackRock plans to launch its first Bitcoin ETP in Europe, likely in Switzerland, after the success of its $58 billion US ETF.

The SEC is reviewing BlackRock's proposal to allow authorized participants to receive Bitcoin instead of cash when redeeming shares of its Bitcoin ETF

Asset management titan BlackRock is reportedly going to list a new spot market Bitcoin (BTC) exchange-traded product (ETP) in Europe, its first digital asset-related venture into the continent.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

BlackRock Inc., the world's largest asset manager, is gearing up to launch a Bitcoin Exchange-Traded Product (ETP) in Switzerland.