Ubisoft Entertainment SA’s founding Guillemot family are considering creating a new venture that would include certain Ubisoft assets as they seek to boost the French video-game company’s value, people familiar with the situation said.

Chinese conglomerate Tencent (OTCPK:TCEHY) and France's Guillemot family are looking to create a new venture that would include certain assets of Ubisoft (OTCPK:UBSFY) in a bid to boost the video game publisher’s value,

Tencent and Ubisoft’s founding Guillemot family are considering the creation of a new venture containing some Ubisoft assets, it’s claimed.

Tencent Holdings and Ubisoft Entertainment’s founding Guillemot family are looking at creating a new venture that would include certain Ubisoft assets as they seek to boost the French videogame company’s value,

Barclays (LON: BARC) analysts suggested in a note that the development might signal increased value for Ubisoft's holdings, though many questions remain unanswered. "This is not a take-out but it could imply more value for Ubisoft's assets," said the bank.