There must be something in the water over at the Coca-Cola Company because they have been getting some wacky ideas for new ...

s campaign. Share a Coke first launched last summer with cans of Coca-Cola, Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...