Segmentation identifies groups of individuals sharing the same category needs, so that brands can be designed to meet them and marketing campaigns created to communicate the benefits. As consumers' ...
Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...
People matter, consumers are king and humanity is the word 'du jour' in today's marketing arena. Curiously, people's culture + identity are often left out of this mix at the very time cultural ...
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value projects across various industries.
Market Segmentation: Mobile phone production accounts for a significant portion of India's consumer electronics manufacturing, making 52% of the total in 2023. According to the International Data ...