Diamond industry ‘in trouble’ as lab-grown gemstones tank prices further
“A diamond is forever,” but perhaps not for ... gold and even other colored gemstones. The slogan was coined by diamond giant ...
Forbes6y
De Beers Sees The Light, Launches Lab-Grown Diamond Line
Next De Beers is going to make laboratory-diamonds what they will be tomorrow: a fun fashion pretender to the real, rare, precious, natural, “forever” diamond. And as it did with diamonds ...
Hosted on MSN2mon
Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming
De Beers is synonymous with diamonds, having coined the phrase “diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
Mena FN1mon
A DIAMOND IS FOREVER CELEBRATES HOLIDAY CAMPAIGN FOREVER PRESENT PRESENTED BY DE BEERS GROUP
De Beers Group launches a new marketing campaign, 'Forever Present,' for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this ...
Mint21d
De Beers Has the Diamond. Could It Find a Bride?
(Bloomberg Opinion) -- A diamond is forever. But perhaps not for De Beers’ owner Anglo American Plc. Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is ...
Professional Jeweller11d
WFDB to promote natural diamonds with new social media campaign
With the “Crafted by Earth, Celebrated by You” tagline, the WFDB is on a mission to reposition natural diamonds ...
BBC27d
Four slogans from adverts that are now part of everyday language
But sometimes a clever slogan can go beyond its goal ... Likely inspired by the De Beers adverts, Diamonds Are Forever was the title of the fourth James Bond book written by Ian Fleming in 1956 ...
Mining Weekly11d
WFDB, others increasingly campaign for natural diamonds to drive demand
World Federation of Diamond Bourses (WFDB) president Yoram Dvash says the 2024 festive season showed some demand recovery for ...