But sometimes a clever slogan can go beyond its goal ... Likely inspired by the De Beers adverts, Diamonds Are Forever was the title of the fourth James Bond book written by Ian Fleming in 1956 ...

De Beers Group launches a new marketing campaign, 'Forever Present,' for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this ...

Next De Beers is going to make laboratory-diamonds what they will be tomorrow: a fun fashion pretender to the real, rare, precious, natural, “forever” diamond. And as it did with diamonds ...

De Beers is synonymous with diamonds, having coined the phrase “diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...

Since De Beers, the world’s leading diamond company, ingeniously announced that “diamonds are forever” in the 1940s, most engagement rings have included a diamond—and an expensive one at that.

“A diamond is forever,” but perhaps not for ... gold and even other colored gemstones. The slogan was coined by diamond giant ...

(Bloomberg Opinion) -- A diamond is forever. But perhaps not for De Beers’ owner Anglo American Plc. Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is ...

The De Beers group was created in 1888 to diffuse inevitable ... Named by Advertising Age magazine as the best slogan of the 20th century, ‘A diamond is forever’ not only had a powerful connotation ...