The leader from 2024 should come as no surprise as IndyCar’s most popular driver — Arrow McLaren’s Pato O’Ward — led the field in merchandise sales through the series’ official vendors.

trend on X after Pato O'Ward claimed the IndyCar merchandise sales crown for 2024. Penske Entertainment released two lists encapsulating the top jersey and merch sales for the series drivers.

This venture highlights a move from traditional merchandise offerings ... aims to connect fans more closely to the NTT IndyCar Series, providing a fresh way to experience the sport through ...