Rooster Teeth was founded in 2003, the same year it launched Red vs. Blue, a machinima-styled show that used Halo: Combat Evolved to tell a story of two groups of isolated, opposing armies dropped into a barren canyon. The show quickly became a hit, thanks to its parody of both wartime narratives and military video games.

The brand and the bulk of its remaining assets have been acquired by co-founder Burnie Burns through his company, Box Canyon Productions.