How? With eye tracking. Eye tracking can reveal the effectiveness of email campaigns, mobile ad banners, landing pages and game advertising by allowing you to see through the eyes of your users with ...

Early autism detection via eye-tracking tools offers objective assessments, allowing timely interventions that enhance ...

Eye tracking is a useful feature in social virtual reality (VR) spaces because it really enhances presence and communication when one’s avatar has a realistic gaze. Most headsets lack this ...

That extra camera is aimed right at the eye. This is a gaze tracking system, a wearable robot that looks you in the eye and can tell you exactly what you were looking at. It’s exactly what you ...

Qualcomm and Accenture are breathing new life into retail with their virtual reality mobile eye-tracking solution and one company has already seen the benefits. Kellogg says brand sales jumped 18 ...

Schools of fish are mesmerizing examples of collective animal behavior. Thousands of individuals move in near-perfect ...

Using these tools, we are able to conduct controlled, naturalistic studies of the human visual and motor systems. A mobile eye tracker typically has the form factor of a pair of sunglasses, with three ...