The introduction of gift subscriptions also draws a parallel with the gifting culture already popular among streaming platforms like Twitch and YouTube, where users frequently gift subscriptions ...

The company announced today that creators and their fans can now give away gift memberships ... part of Twitch’s streaming platform, where fans and streamers often give away subscriptions ...

Twitch is a livestreaming platform ... or $4.99 in the US - with additional tiers costing more. Users can also gift subscriptions, so subscriber numbers can increase, in part, thanks to wealthier ...