One boycott is an “economic blackout” proposed for Feb. 28. On that day, consumers have been encouraged to refrain from spending any money in stores or online. A group called The People’s Union is one of the groups behind the Feb. 28 blackout campaign, which has spread over social media.

For one day, we are going to finally turn the tables,” Schwarz said in the video. But, according to Beth Romer, retail expert and owner of digital marketing agency L&L Collec

Many shoppers are planning to boycott major retailers on Feb. 28 to say companies like Amazon, Walmart, Target should keep DEI policies.