Comedian Wanda Sykes is raising breast cancer awareness in a new commercial airing on Superbowl Sunday. After Sykes was diagnosed with stage 0 breast cancer she underwent a double mastectomy.

The Super Bowl is always packed with attention-grabbing ads, but Novartis’s cleavage-packed commercial created particularly major buzz after it aired on February 9. Called “Your Attention, Please,” the grabby ad runs through a series of breast-focused scenes,