The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of ...

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...

Parent company Vivendi declined to provide the agency’s organic growth figure. Contact Customer Support at ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...

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Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...

At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...

The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News ...

Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the ...

Articles written by Dhiraj Gupta ...