Walmart is doing a brand refresh, tweaking its wordmark, trade dress and other specifications, for the first time in nearly ...

Kimberly-Clark, home to products such as Kleenex tissues and Huggies diapers, has overhauled its agency lineup.

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

These highlights provide a sense of what stood out to marketers at CES 2025 and indicate where CMOs are paying the most ...

Among today’s creative highlights, Lufthansa delves into magical realism in a spot from Serviceplan; a creepy AI-generated spot explores the topic of gun safety amid divorce proceedings; and footwear ...

“We really miss Kent here in reception, and guests often ask about him,” said Jörgen Jacobsson, owner of Hotel Norra Vättern. “Dressed in his sailor suit, he welcomed everyone in his silent yet ...

Several pieces in our Top 5 are highly crafted films. One is the opposite—a set of gloriously low-fi videos that feel right for the campaign’s absurdist tone. And one campaign nicely hit up a few ...

F1 makes the case for the importance of constant communication. Drivers have a race engineer in their ear throughout the Grand Prix weekend who is communicating strategy, saying when to push, when to ...

Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.

Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest ...

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

Whataburger spent $30 million on U.S. measured media in the first three quarters of 2024, down slightly from the $32 million ...