The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.

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Contrary to popular stereotypes about couch potatoes, watching TV can be a great jumping-off point for planning a vacation. Travel company Expedia calls this phenomenon “set-jetting,” which is when ...

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window ...

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional ...

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more ...

Tech for Campaigns is a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In-game ad platform Gadsme released a new SDK for non-Unity game engines, including Unreal, Godot, Cocos2d and custom engines ...

Donald Trump’s first presidential term made a huge impact on the American political landscape in 2017. That includes the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...