Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...

The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

Ariana Grande, who stars as Galinda in Wicked, premiered Wicked -inspired cosmetics with her brand, R.E.M. Beauty. The ...

Brand Film Awards EMEA, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, is ...

Samsung’s Home Entertainment CMO Sarah Larsen and H&R Block’s chief marketing and experience officer Jill Cress discussed their evolving marketing strategies at Advertising Week New York.

PRWeek has unveiled a new awards scheme for 2025 honouring the best workplaces and individuals in UK comms. The PRWeek People & Places Awards is now open for entries - click here for more details and ...

Over half of Gen Z listeners use podcasts to stay updated on the latest topics, according to the Gen Z Podcast Report from Edison Research, while 61% tune in to keep abreast of social issues. Overall, ...

This young demographic does not know a world without AI. Industry leaders gathered at this WE-hosted roundtable to discuss how brands need to reshape engagement strategies — and provide protections ...