As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a ...

At the ANA Masters of Marketing, AT&T’s Kellyn Smith Kenny demonstrated how pairing big data with so-called ’thick data’ ...

At WPP Stream, Advertising Week and ANA, The Drum’s editor-in-chief has been trying to get to the bottom of why the CMO is ...

In his keynote, Procter & Gamble’s chief brand officer revealed how marketers can transform brand growth by simplifying ...

At the ANA Masters of Marketing, Matthew Pigeon of Pinterest and Diana Haussling of Colgate-Palmolive explored how brands can ...

With Halloween just around the corner and the IPA’s latest Bellwether talking of ‘stagnating’ marketing budgets in the UK, a ...

The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Check back here early and ...

The whacky, musical-style spot from director Shushu E Spanier takes aim at people who brag about using machine learning.

What if our increasing obsession with scaleable businesses was getting in the way of making something special? Dan ...

VML Health’s Claire Gillis asks the big question about breast cancer, focusing on medical advancements and where comms can ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing ...

But the city’s diverse population and burgeoning tech industry are also exerting more sway on LA’s marketing ecosystem than ...