For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

Generating only IP-friendly content, Adobe's Firefly Video model could be a boon to professionals such as filmmakers and ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ: NASDAQ:ADBE), a prominent player in the software industry with a market capitalization of nearly $200 billion and impressive gross profit margins ...

Adobe is also helping to drive transparency in the digital ecosystem through its leadership in the Content Authenticity ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.