Believe it or not, humans may not be drawn to reusable cup schemes due to a sense moral duty or good old-fashioned guilt.

ETFs that cap the cryptocurrency’s upside and downside are the latest example of products that remove too much risk to ...

This school of thought is supported by the loss aversion bias, research pioneered by Daniel Kahneman and Amos Tversky. This states that “the response to losses is stronger than the response to ...

In recent years there has been a lot of research on how we make decisions, building on the work of Daniel Kahneman, Amos Tversky and others. Creation and insights from the new field of behavioural ...

Jonah Prousky is a management consultant and freelance writer who focuses on business, technology and society. President-elect Donald Trump’s recent threat to annex Canada may seem outrageous ...

Prospect Theory, developed by Daniel Kahneman and Amos Tversky, provides a framework for understanding how people make decisions under risk and uncertainty. This theory has been increasingly ...

A surge in cases of human metapneumovirus (HMPV) has prompted some alarm and led to fears of a possible new pandemic ...

In their research article titled, "Prospect Theory: An Analysis of Decision Under Risk," behavioral scientists Daniel Kahneman and Amos Tversky revealed that the pain of loss is psychologically ...