Incoming first lady Melania Trump has launched her own cryptocurrency on the eve of her husband, President-elect Donald Trump, being inaugurated and days after he announced his own memecoin.

Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Incoming first lady Melania Trump has joined her husband in the crypto game, launching her own “meme coin” over the weekend. But just hours after the new digital currency went live Sunday, her husband’s suffered a precipitous crash of more than 40%,

Meme coins like the ones recently launched by United States President Donald Trump and his wife, Melania, are a hot trend in the cryptocurrency ecosystem. The rise of these digital tokens reflects the influence of internet culture and community-driven hype on the market,

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

President Donald Trump’s inaugural committee received millions of dollars in donations from firms in the cryptocurrency industry that’s already seeing special attention from his administration, disclosures filed with the Senate Office of Public Records show.

The launch of the Trump token, which hit a $15 billion valuation, rides the trend and raises questions. Axios reporter Brady Dale explains what a meme coin is and what owners can actually do with them.