(Bloomberg Opinion) -- A diamond is forever. But perhaps not for De Beers’ owner Anglo American Plc. Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is ...

“It is not a marketing campaign, but a campaign to tell the truth,” De Beers Botswana ... natural diamonds to their detriment. “Who remembers the ‘Diamonds Are Forever’ campaign?

De Beers, a global leader in the diamond industry, on Wednesday announced it will foray into the retail segment with the opening of 15 Forevermark brand stores in India in the current year.

Since De Beers, the world’s leading diamond company, ingeniously announced that “diamonds are forever” in the 1940s, most engagement rings have included a diamond—and an expensive one at that.

Debswana, a 50:50 joint venture between the GRB and De ... De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite ...

Shaboozey showcased his unique style with a Jacob & Co. Ashoka Diamond Boutique Watch and a 3.8-carat De Beers Enchanted Lotus Brooch. Troye Sivan opted for a dramatic Diamond Starburst Brooch ...

Diamonds have long ... their sparkling brilliance forever linked to life’s most emotional moments. Thanks to decades of marketing genius—most notably from De Beers—we’ve been conditioned ...

with De Beers emphasising the emotional value of natural diamonds while adapting them to modern consumers. The company has revived its iconic slogan of “a diamond is forever”. India’s Gem ...

De Beers Forevermark is a diamond company that was founded as a De Beers Group subsidiary in 2008. The company promises customers rare and beautiful diamonds that are ethically sourced and ...