Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

New page, old policy.

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Most mobile games are free to play, relying on advertisements and in-game purchases to make money. Also, many let you remove ...

The granddaddy of rating TV commercials during the Big Game, “Budweiser | Super Bowl LIX ‘First Delivery’” ranked no. 1 with a score of 3.56 out of 5, according to USA Today’s Ad Meter.

Valve is taking action against a growing issue in the gaming world: forced advertisements. This practice, often seen in ...

That means games are no longer allowed to gate gameplay behind advertising, nor are they allowed to require that players watch or click on ads before they can continue with the game itself.