Lan Yan may be a four-star character, but the care HoYoverse has put into her marketing makes it feel otherwise.

Her buff is still considered one of the best buffs in Genshin Impact, even if it doesnt last long. Plenty of players who were anticipating Yoimiya's arrival had high expectations since she came ...

The FTC penalized the Genshin Impact developer for misleading marketing around loot boxes and breaching child privacy laws.

The FTC says "Genshin Impact deceived children, teens, and other players into spending hundreds of dollars on prizes they ...

Want to know about new Genshin Impact characters? During each new update, there’s usually at least one brand-new playable character introduced to the roster. They typically appear on event ...

Genshin Impact developer Cognosphere (aka Hoyoverse) has agreed to a $20 million settlement with the U.S. Federal Trade ...

Genshin Impact is heading to NYC, as minini merchandise will be a part of a Line Friends store pop-up event in Times Square.