As retailers drop DEI programs, Black founders could face obstacles to staying on shelves
Retailers like Walmart and Target recently scaled back similar efforts focused on finding and funding more brands founded by ...
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Are brand employees the new influencers?
Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...
From Authenticity To AI: What Marketing Leaders Need To Know For 2025
The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...
Mastering Competitive Analysis For Success In Global Digital Marketing
Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.
Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go
X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...