For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...

takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up; at the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.

Varun Beverages, a key bottler and distributor of PepsiCo products such as Pepsi, 7 Up, Mountain Dew, and Aquafina, is leveraging its strong market position to expand into the snack sector.

Definitely this Coca-Cola ad starring former Pittsburg Steelers defensive ... the spot nearly broke the internet because the world had so much to say about it. Looks like the Mountain Dew marketing ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013. You ...

Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013.