Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

A re you ready for some commercials?! For those not into the actual sport of football, there are always the commercials that ...

The rapper’s 1991 hit “Mama Said Knock You Out” provides the soundtrack for Pfizer’s cancer-busting commercial.

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...