From PlayStation references to America's political divide, Serena's crip walk to that "Gloria" jacket, here's a look at what the Grammy- and Pulitzer-winning rapper's show was really saying.

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

133 million people saw Kendrick Lamar diss Drake in the most-watched Super Bowl halftime show ever

Salutations!,” the actor Samuel L. Jackson dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.