From 2025, the event will be renamed the Chanel J12 Boat Race in a partnership aimed at 250,000 spectators on the riverbank, ...

Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace ...

Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...

Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...

French fashion company Chanel is to sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025, ...

Chanel has agreed to sponsor The Boat Race between Oxford University and Cambridge University. French fashion designer Chanel is to sponsor The Boat Race from 2025 onwards after announcing a long-term ...

Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews ...

French luxury brand Chanel is the first sports event to sponsor a rowing rivalry between Britain's prestigious Oxford ...

Chanel is set to make its debut in sports sponsorship by partnering with "The Boat Race," the UK’s oldest major sporting ...

French fashion company Chanel will sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025.

Chanel is sponsoring the historic Oxford and Cambridge Boat Race, marking its first sports sponsorship. This move aligns with the trend of luxury brands entering sports sponsorship to reach wider ...

The deal will see the race renamed The Chanel J12 Boat Race and will also see the brand become its official timekeeper.