Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...
NBA Commissioner Adam Silver begins his 11th year at the helm and gave his future outlook on the league while naming key ...
When LeBron James was named the NBA Rookie of the Year in 2004, little did anyone know that he would be such a big deal. Over ...
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WNBA players union opts out of deal
The Women's NBA players union said on Monday (Tuesday in Manila) it has voted to opt out of its current collective bargaining agreement, sparking talks for a new deal before the 2025 season ends. A ...
Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...
Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.
The 61-year-old played for Chicago Bulls and Washington Wizards during his career, winning the NBA championship on six occasions and was also named the NBA Finals MVP six times. Jordan was also named ...
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal worth ...