Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

NBA Commissioner Adam Silver begins his 11th year at the helm and gave his future outlook on the league while naming key ...

When LeBron James was named the NBA Rookie of the Year in 2004, little did anyone know that he would be such a big deal. Over ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

Those of you who are frequent readers of BroBible dot com (we appreciate your patronage!) may know that there are few things I love more than a good ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Celtics star and NBA Finals MVP Jaylen Brown did not hold back when talking about Nike's influence on Team USA roster decisions.

In a monumental announcement that has sent ripples through the sports world, the NBA and WNBA have sealed a groundbreaking 12 ...

The Boston Celtics, Los Angeles Lakers, and the rest of the NBA will continue to wear Nike as the two sides formally announced a new deal.

US sportswear giant to continue as exclusive on-court uniform and apparel provider for NBA, WNBA and NBA G League until 2037.

MEMPHIS, Tenn. (AP) — GG Jackson II never played alongside Ja Morant during his first NBA season and only watched the ...