Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.
Google tests video-enabled shopping ads in search results
Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.
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