Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.

Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.