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The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window ...

Contrary to popular stereotypes about couch potatoes, watching TV can be a great jumping-off point for planning a vacation. Travel company Expedia calls this phenomenon “set-jetting,” which is when ...

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional ...