Consumer confidence in the economy and personal financial situations has fallen again, according to GfK’s Consumer Confidence ...

In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before ...

I was invited to Specsavers’ annual internal marketing festival, from the need to collaborate to overcoming failure, this is ...

The consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher ...

John Lewis has announced an £800m investment into the business over four years, with revamped stores and attention paid to ...

You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...

Gucci’s owner has said it will make its communication “more efficient” and “diversify” its use of media channels to recover ...

Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...

Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...

For the first time since the beginning of 2023, commercial radio’s share has fallen below 54%, according to new figures from ...

In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy ...

The Coca-Cola Company’s CEO James Quincey stressed that the real impact of the business’s move into the alcohol ...