Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.
Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a ...
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Altice USA, which is a fourth-largest cable TV distributor with 2.3 million subscribers, may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.