Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...

The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

Parent company Vivendi declined to provide the agency’s organic growth figure.

Burson declined by mid-single digits while FGS Global saw ‘continued strong growth,’ according to the results.

Weber Shandwick and Golin saw “continued growth” in the quarter, which was an overall disappointing period for IPG.

Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to ...

PR turned up at Cannes this year with a vengeance and even the campaigns that weren’t led by in-house communications departments or their agencies placed earned media at the center of the activations ...

Lord Hermer, the attorney general, has called for the "restoration of our reputation as a country that upholds the rule of law" and the need to “combat disinformation and misinformation about law and ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...