As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a ...

At the ANA Masters of Marketing, AT&T’s Kellyn Smith Kenny demonstrated how pairing big data with so-called ’thick data’ ...

In his keynote, Procter & Gamble’s chief brand officer revealed how marketers can transform brand growth by simplifying ...

At the ANA Masters of Marketing, Matthew Pigeon of Pinterest and Diana Haussling of Colgate-Palmolive explored how brands can ...

At WPP Stream, Advertising Week and ANA, The Drum’s editor-in-chief has been trying to get to the bottom of why the CMO is ...

The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Check back here early and ...

With Halloween just around the corner and the IPA’s latest Bellwether talking of ‘stagnating’ marketing budgets in the UK, a ...

What if our increasing obsession with scaleable businesses was getting in the way of making something special? Dan ...

The whacky, musical-style spot from director Shushu E Spanier takes aim at people who brag about using machine learning.

VML Health’s Claire Gillis asks the big question about breast cancer, focusing on medical advancements and where comms can ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing ...

The Drum takes a ‘dodgem dash’ through the insights and innovations in adtech and retail media, overheard at Dmexco 2024.