Parent will be responsible for developing and driving Wolverine Worldwide's enterprise strategy, along with assessing growth opportunities for the company's brand portfolio.

Wolverine World Wide, Inc. has promoted Brett Parent to chief strategy officer (CSO), a newly created role for the parent company of the Merrell, Saucony, Wolverine Brand, and Sweaty Betty brands. The bump up from his prior role as VP of strategy was effective on February 3.