Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe reported its Q4 FY24 earnings, where total revenue grew 11% YoY to $5.6B, at a similar rate to the previous quarter.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe introduced two new offerings - Firefly Standard and Firefly Pro - that give customers access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe is also offering two new subscription plans for users to access new capabilities via the Firefly web app.