Inside the biggest change in barbie’s 57-year history ... the most infamous body in the world. It’s a massive risk for Mattel. Barbie is more than just a doll. The brand does $1 billion ...
After Mattel’s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.
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