Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads reportedly sold for north of $8 million, a record price. Here is our round-up of ...

Whereas in 2023 festive ad awareness was limited to a few “star performers”, all the brands tracked by Kantar saw their campaigns gain awareness. A number of brands tested well pre-Christmas, but ...

Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep ...

The real shock was what didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four years ago, few things have divided moviegoers ...

Oldenburg - Mit 200 Gästen ist im Advent die erste „Christmas Charity“ der Oldenburger Bürgerstiftung gefeiert worden. Die Party war ein voller Erfolg: Fast 15.000 Euro an Spenden und ...

Selling ad spots in its store, and now in other stores too, is a big business for Amazon. Selling ad spots in its store, and now in other stores too, is a big business for Amazon. Emma Roth is a ...

For decades, the Coca-Cola “Holidays Are Coming” ad has been, for many around the world, the nostalgic signal that Christmas has officially arrived (much like how the iconic “Chubhti Jalti ...

“Ad Vitam” was already on the ropes, and that scene is the coup de grâce. “Lost Bullet,” “Sentinelle,” “Earth and Blood”: France has become a reliable source of lean and quick ...

In 2023, Apple (AAPL.O), opens new tab also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said. Several ad agencies ...

For example, Temu—which launched just before Musk's acquisition in September 2022—was X's top advertiser in 2024, Sensor Tower found, "accounting for 3 percent of total US ad spend on the ...

Hotel Chocolat has been celebrating its most successful Christmas to date after sales rose by 10.4% in the four weeks to 29 December. The premium chocolatier said 21 and 23 December were its busiest ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...