Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Bode Aujla’s first fashion show in two years was clearly shaping up to be one of the nine-year-old brand’s biggest—and most ...

Philadelphia Eagles cornerback Cooper DeJean will turn 22 on Sunday. When the rookie takes the field in Super Bowl LIX in New ...

Ex-NFL stars at Super Bowl 59 unveil new safety cleats and predict the game outcome! How the new cleats will impact players ...

You may recall that Emily Adams Bode Aujla first found the long-forgotten 1970s silhouette deep in the Swoosh’s Beaverton archives. Introduced to help players take on newfangled Astroturf surfaces, ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After being named MLB MVP twice with the Los Angeles Angels, he joined the Los ...

We're proud to share this story: designing Cooper DeJean’s cleats. That’s exactly what a 23-year-old from the Delaware Valley did and now his work is set to take the field during the Super Bowl. Nikki ...

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