F1 Team Announces Huge Title Sponsorship Deal

F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
F1 team reveal NEW NAME in major announcement
A Formula 1 team have announced a major change in an official announcement, following a huge off-track signing. Williams head in to the 2025 season hoping to drag themselves away from the back of the grid, with the exciting driver pairing of Carlos Sainz and Alex Albon looking for a car that can give them regular points-scoring finishes.
Williams F1 team renamed following partnership deal
Williams Racing's Formula One team has a new name after it agreed a major partnership deal. The Grove-based team has announced a long-term title partnership with Atlassian, a provider of team collaboration and productivity software.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
Williams announce ‘biggest deal’ in team’s history with new title sponsor
The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1
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