Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

Running successful Google Ads can greatly enhance your online visibility and improve your conversion rates. Timing plays a ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Threat actors have been observed leveraging Google Tag Manager (GTM) to deliver credit card skimmer malware targeting Magento ...

It brings its total raised to 8 million euros. The company has the potential to become "the Google Analytics of carbon footprint management," according to Singular general partner Raffi Kamber.

Unlike Microsoft’s Windows Recall fiasco, Google lets users control the stored information. They can choose to review, delete, and decide how long to keep their chat history. The announcement also ...