Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Threat actors have been observed leveraging Google Tag Manager (GTM) to deliver credit card skimmer malware targeting Magento ...

Get ahead in SEO by ditching the guesswork—analytics turn data into decisions, ensuring every move is backed by real insights ...

It brings its total raised to 8 million euros. The company has the potential to become "the Google Analytics of carbon footprint management," according to Singular general partner Raffi Kamber.