PepsiCo is reportedly changing the name of its Mountain Dew energy drink — a win for cold brew coffee brand Rise Brewing Co. The beverage will now be called "Mtn Dew Energy," dropping "Rise ...

If you love Mountain Dew, this is your lucky week because not one, not two but FIVE new flavors launched this week. The ...

“Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, ...

His main sponsor will now be Mountain Dew, along with Amp Energy drink and the National Guard, while Budweiser will be jumping ship to sponsor Kasey Kahne's car for Evernham Motorsports.

A U.S. appeals court sided with PepsiCo on Thursday in a lawsuit from canned coffee maker Rise Brewing that accused Pepsi's "Mtn Dew Rise" morning energy drink of infringing its trademarks.

Rise claimed Pepsi's "Mtn Dew Rise" energy drink confused consumers with its canned coffee. The court upheld a lower court's decision, stating the branding differences were significant and Rise's ...