"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

Kids can celebrate National Barbie Day with creativity and their favorite dolls during a special program a 1 p.m. on March 8 ...

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

After Mattel’s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Before you watch up a wind-up monkey toy terrorize a bunch of adults, refresh yourself with other childhood toy agents of ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which ...

On top of potential price increases, the maker of Barbie and Hot Wheels says it could have to implement changes to its supply ...

MARITHÉ FRANÇOIS GIRBAUD has released the 25 Spring campaign pictorial with actress Go Yoon-jung, who is currently working as ...

Black Barbie turned 45 over the weekend, marking nearly half a century of hard fought representation on store shelves.

The cost might rise for Barbie dolls, Hot Wheels cars and other Mattel products due to the Trump administration's handling of ...