TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the ...

Monaco Grand Prix will be slightly different this year as it'll be the first edition to have a title sponsor courtesy of TAG Heuer.

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the ...

Get the stories behind the 10 most unique drivers to participate in the Daytona 500, from Midwest legends, to international ...

Breaking away from its long tradition, the Monaco Grand Prix has added a new partner to the mix. Now, the iconic race will ...

Throughout Daytona Beach, signs promoting the race hang on bar windows. Placards sit on tables in hotel lobbies. Restaurants ...

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

IMSA “Win the Weekend” presented by Michelin is back for its third season. Episode 1 of season 3 is now available to stream on YouTube along with every episode from the first two ...

Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the ...

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first ...

The 24 Hours of Daytona is a race for time in more ways than one: winners get a valuable Rolex Oyster Perpetual Cosmograph ...