Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

About a year after releasing the new Model 3 Highland, Tesla follows it up with the Model Y Juniper. Tesla sure has a thing for random-seeming codenames for its models. The Model 3 sedan revised last year,

Scandi EV brand Polestar has confirmed it will be launching a premium compact SUV EV, joining the fastest growing and most profitable market segment.

The most exciting news to come out of all this is the official announcement of the Polestar 7. This will be a compact, all-electric SUV with predictably upscale trimmings and feat

Polestar hasn’t yet given any technical details on the upcoming 7, but new design boss Philipp Römers said it will be “everything our customers expect from us, both in terms

Polestar has revealed plans for its upcoming model, the Polestar 7, as part of an updated business strategy aimed at improving operational and financial performance. The Polestar 7 will be a premium compact SUV targeting a high-growth segment of the automotive market.