Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

About a year after releasing the new Model 3 Highland, Tesla follows it up with the Model Y Juniper. Tesla sure has a thing for random-seeming codenames for its models. The Model 3 sedan revised last year,

Polestar may be facing a possible ban in the US, but the Sweden-by-way-of-China manufacturer isn’t going to let that stop it from releasing new products. The company provided a business update on Thursday,

Scandi EV brand Polestar has confirmed it will be launching a premium compact SUV EV, joining the fastest growing and most profitable market segment.

The most exciting news to come out of all this is the official announcement of the Polestar 7. This will be a compact, all-electric SUV with predictably upscale trimmings and feat

It'll be the brand’s first vehicle built on the Old Continent, as governments put pressure on Chinese auto production.